Pinoy teleserye is based out of the Philippines. The phrase basically means "soap opera" or "drama," and it is a very popular genre in that country.
Much like the soap operas of the United States, pinoy teleserye contains many of the values that reflect the lifestyle and culture of the Philippines during whatever time frame a viewer examines the shows. An example is the portrayal of the "strong man" in these shows and the particular characteristics he tends to have, such as a mustache. This man is typically set up to be the lover and redeemer of the woman in distress.