Performers are nominated for the People's Choice Awards by the general public, who can cast their votes on PeoplesChoice.com. The five performers who receive the most votes within the given time period are declared as the nominees and move on to the final stage of voting.
In 2005, a company called Knowledge Networks took men and women with ages varying from 18 years to 54 years from across the country, and let them choose the nominees for the 32nd People's Choice Awards, which was held the next year. Visible Measures, a media research company that specializes in measuring Internet video audience behaviour, determined the nominees for 2010.
The award ceremony is usually held during the first or second week of January. There are four main categories with each containing subcategories. The main categories include movies, TV, music and digital.
Under the category of movies, users may vote for their favorite movies, actors, actresses, action movies, action actors and so on. The category of TV contains several subcategories, such as favorite TV show, favorite comedy TV actor and favorite comedy TV actress. Subcategories, such as favorite male artist, female artist, group, pop artist and country artist, fall under the category of music. The subcategories that fall under digital include favorite mobile game, favorite video game, favorite YouTube star and favorite social media star.