Q:

Do you have to pay for a JC Penny catalog?

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Quick Answer

Shoppers can order J.C. Penney catalogs for free at the retailer's website. After phasing out its catalog in 2009 and 2010, J.C. Penney started sending out free catalogs again in March 2015.

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Full Answer

J.C. Penney's current catalog is much smaller than the "Big Book" catalog the retailer mailed out between 1963 and 2009, which often topped 1,000 pages. The retailer's March 2015 catalog focused on home furnishings and contained 120 pages. The company phased out the catalog as a cost-cutting measure as online sales rose and catalog sales fell; however, J.C. Penney decided to bring back the print catalog because of research showing that print catalogs often lead to online sales.

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