The Plant City Strawberry Festival Parade begins in downtown Plant City and travels down Reynolds Street toward the festival fairgrounds. It ends on Reynolds at the southern end of the grounds.
The Plan City Strawberry Festival began in 1930 when members of the newly organized Plant City Lions Club had the idea to organize a community-wide event to celebrate the year's bountiful harvest of strawberries. With the onset of World War II, the festival was shelved for a six-year period from 1942 to 1947. In 1948, however, the American Legion Post #26 helped to restart the festival.
As of 2015, the annual event has become one of the best festivals in the country, and has been ranked among the top 40 fairs in America by Venues Today. The Florida Strawberry Festival has remained a community-oriented event since its inception, and although the whole city benefits from the influx of visitors every February, the Florida Strawberry Festival has never been subsidized by taxpayers.
The Florida Strawberry Festival has developed into much more than just a celebration of the year's strawberry harvest. The Florida Strawberry Festival in Plant City rivals any state fair in the country with its agricultural displays, livestock shows, arts and crafts, local food, headline music concerts and huge carnival midway. It lasts for 11 days in early March.