In journalism, a novelty lede is any opening section for a news article that avoids the typical summary format of lede writing and attempts to grab the reader's attention through some other means. There are numerous examples of novelty ledes, including quotations, anecdotes, allusions, questions and descriptions. Novelty ledes are often used for feature stories, specialty stories and profiles.Continue Reading
A quote lede, as the name suggests, opens a story with a quotation designed to speak to the entire article. This might be a line from the subject being profiled or an individual who figures prominently in the story. In general, quotations should be avoided unless they are especially dynamic and capture the story's overall theme.
A description lede opens the piece with an extended description of a person, a place or an event. This description may serve to highlight a key point in the story, such as an account of a crumbling school building used to open an article about educational inequality. It may also serve to provide detail that inserts readers into the story, such as an opening that focuses on descriptions of the crowd at a tense political event.
An allusion relates the subject of the article to characters or events from history or fiction. For example, a star athlete competing in a championship game might be compared to Napoleon battling at Waterloo.Learn more about Magazines & Newspapers
Describing a person in a news article should be managed carefully to avoid using outdated or offensive words while remaining precise and accurate. These descriptions should be used to further the purpose of the journalistic piece. When selecting words, attention to detail and sensitivity to currently acceptable terminology ensures a neutral and non-offensive approach, whether the piece is describing a person's ethnicity, disability or other details.Full Answer >
In journalism, a deck is a small secondary headline that summarizes the story. It is also called a "dek," a "deck copy" or "bank."Full Answer >
A delayed lead in journalism is used to entice readers into reading the whole story by giving a few hints about what the story is about but not giving the details. It sets a scene and creates an emotional response in the reader.Full Answer >
The term, "yellow journalism" was derived from the popular comic strip "Hogan's Alley," which starred a character named The Yellow Kid. At the end of the 19th century, rival New York newspapers printed their own versions of The Yellow Kid in an effort to win over readers.Full Answer >