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Who is the New York Times' target audience?

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Quick Answer

The New York Times is targeted to an upscale group of readers three times more likely to have a postgraduate degree and twice as likely to make more than $100,000 per year. Approximately 56 percent of its readers are men.

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Who is the New York Times' target audience?
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Full Answer

In a report released by Pew Research in 2012, 32 percent of those who regularly read the New York Times are less than the age of 30. Approximately 56 percent are college graduates and 38 percent are high-income earners.

People read the New York Times for more than just the news. The newspaper is a world leader for opinion and inspiring pieces, and it is not only read by people living in the United States but by people all around the world. In 2013, the New York Times brought stories to more than 228,000 people living across the Atlantic Ocean and to more than 194,000 of those living in Asia.

By comparison, 64 percent of news magazine readers are college graduates. Those people who watch news programs, such as Fox News or CNN, have a lower rate of college degrees: 24 percent and 29 percent, respectively. Those people who get their news from watching daytime talk shows are less educated than the general public. Only 19 percent have a college degree and 54 percent have a high school diploma or less. As of 2013, 29 percent of Americans hold a college degree.

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