NBC shows a green logo as part of the NBC-Universal "Green is Universal" campaign, which promotes corporate sustainability and awareness for environmental issues as of 2015. According to the campaign's official website, the color change occurs annually during Earth Week in April.
The "Green is Universal" campaign aims to promote sustainable and green operational practices for the NBC-Universal corporation, according to its official website. For example, in an effort to make facilities owned by the company more sustainable, NBC is implementing technologies to save energy and water while filming. Additionally, theme parks owned by the company have implemented composting programs in restaurants and added recycling bins around the parks.
The campaign also uses its television programming to inform audiences about sustainability while entertaining them. Its website states that it hopes to use its variety of media productions to promote awareness of environmental issues and green living. The website also provides tips for going green, such as information on which food products are the most environmentally sustainable and methods for saving water. It additionally features a blog that provides regular updates on environmental issues and green living tips.