Active National Association of Music Merchants, or NAMM, members who register before the deadline can receive NAMM Show badges for free. Members who register after the deadline can purchase badges for $50 to $100, depending on badge type, as of 2015. Only NAMM members can attend NAMM shows.
NAMM membership consists of companies that manufacture, purchase or sell musical instruments and products. Registration for shows requires a NAAM member profile designated as a trade show contact, registration contact, hotel contact, primary contact or administrator. Individuals planning to attend must use a unique email address, which the registering company's authorized contact must provide during registration.