Martha Stewart is identified as the sole author of her cookbooks with recipes presented as her own. She originally started a catering business and used those recipes for her first book.
Martha Stewart's books, magazines and cooking shows feature her recipes, often with personal anecdotes. She might mention that she has been baking a certain type of cookie since she was a little girl. If she presents recipes from another source, she credits that source. For example, she shared the recipe for Gates BBQ sauce but specifically identified it as Ollie Gates' recipe. Although she works with a cookbook editor, often Roy Finamore, Martha Stewart appears as the author of her cookbooks, and the recipes are her own material.