As of 2015, under the terms of the membership agreement posted on the Columbia House website, members start with two introductory DVDs, one for full price and one for free. After that, they must purchase one additional regular-priced DVD within one year.
After receipt of the introductory DVDs, members receive Columbia House catalogs and promotions every three weeks. Each catalog lists a Director's Selection that the company automatically sends to the member unless they opt-out by declining the DVD selection by phone, online or by mail within 10 days of receipt. The company applies additional fees for shipping and handling.