Some popular male vocalists who were discovered on YouTube include Justin Bieber, Greyson Chance, Bo Burnham and Soulja Boy. All of these famous musicians first became popular through YouTube videos.
YouTube is a website in which users can upload and share videos publicly. The site sees more than 800 million unique users each month, and the most popular videos on the site garner millions of views. The popularity of YouTube has allowed individuals and companies to gain followings and become relevant in pop culture. Outside of marketing and self-promotion, the website also allows for unique experiences such as streaming movies, live sporting events and even political events such as the State of the Union.
Because most YouTube videos are public, many individuals have found themselves becoming famous on the website, and some even gain opportunities for work and fame in the real world. For instance, Justin Bieber had been posting home videos of himself performing on the website since he was 12 years old. These videos gained the attention of executives at Island Def Jam Recordings, and they decided to sign Bieber to his first record deal. YouTube has served as a platform for many popular musicians, comedians and models to gain fans and exposure before they landed work opportunities in their industry.