As of 2015, WBIR-TV covers local, state, national and international news stories. Common topics include weather, traffic, popular culture, crime and politics, in addition to sports and Appalachian culture.
WBIR covers breaking news and also has regularly occurring segments such as "Homegrown," which covers notable local residents and attractions, and "Service and Sacrifice," which reports weekly on East Tennessee veterans. Sports news focuses on local stories involving area high schools, University of Tennessee, East Tennessee State University and state professional teams such as the Tennessee Titans. Weather includes local, regional and national satellite maps and a local seven-day forecast. WBIR has morning, mid-day, dinner-time and evening newscasts.