The Colors Gujarati, formerly known as ETV Gujarati, channel offers general entertainment programming, as of 2016. The channel features a variety of shows reflecting the culture and traditions of the Indian state of Gujarat.
Colors Gujarati airs shows such as "Flavours of Gujarat," "Aa Family Comedy Che," "Suri," "Daily Bonus" and "Preet Piyu Ane Pannaben." Other shows on the channel include "Rasoi Show," "Kanho Banyo Common Man" and "Kumkum Na Pagla Padya." "Daily Bonus" is a game show with host and actor Sohan Master. On the show, families compete for a cash prize in the presence of their local neighborhood.
"Suri" is a serial drama revolving around the life of Suri, a young girl who lives with her family in a small village in Gujarat. Suri does not like to be engaged in household works and wants to study and play games. However, her father denies her right to education. The story highlights Suri’s struggle to find equality with the boys.
"Flavours of Gujarat" explores the local food dishes of various parts of Gujarat. The show’s anchor, Dipali Gadhavi, travels across the state, trying out locally prepared foods while locals get a platform to showcase their culinary skills. The show also intimates viewers with the lives of the featured locals and their families.