Why is Jared Fogle featured in Subway commercials?


Quick Answer

Jared Fogle is featured in Subway commercials because he is a spokesman for the company. Jared lost over 200 pounds on a diet of Subway sandwiches, and his weight loss journey compelled Subway to make him the face of their healthy alternative to fast food.

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Why is Jared Fogle featured in Subway commercials?
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Full Answer

Jared Fogle began his Subway diet in 1998, when he weighed over 425 pounds as a freshman at Indiana University. In 1999, Men's Health featured a story on Jared and his weight loss progress. Jared's progress continued to make headlines across the country, and in 2000, Subway had received enough inquires about Jared to contact him personally. Shortly thereafter, Jared shot his first commercial for Subway. As of June 2015, Jared still appears in Subway advertisements.

One of the major aspects of Subway's business model is offering a healthy alternative to fast food. The company catchphrase "eat fresh" encourages customers to choose Subway products over food from restaurants such as McDonald's, Burger King and Wendy's. Jared's drastic weight loss emphasizes the weight loss potential of Subway products, and his success entices potential customers to try the same. Jared often appears holding a fair of jeans he wore prior to his weight loss journey, visually emphasizing the difference in Jared's physique after a diet of Subway sandwiches.

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