Before settling on the name "Parklife" for its 1994 album, Blur considered naming the album "Soft Porn." Other album titles considered and rejected by the band include "Sport" and "Magic Arrows."
Blur released "Parklife," its third rock album, in April 1994. The record produced a number of hit singles in the United Kingdom, including "End Of A Century" and "To The End." As of 2015, Blur has sold over five million copies of this album throughout the world. "Parklife" is a defining album for the Britpop style of music, which came into prominence in the 1990s. Featuring lyrics from Damon Albarn, the album achieved critical acclaim.