While Selena was alive, she acted as an ambassador of Tejano music to international audiences, to the point where she is still called the Queen of Tejano Music. However, since her death, Tejano music has declined in popularity and given way to offshoot genres such as Norteño.
Selena was the first Latin-American artist to sign a recording contract with American record label Capitol/EMI. She was also the first Tejano singer to win a Grammy Award. These historical events caused international listeners to start seeking out her music. Her posthumous album, "Dreaming of You," reached the number one position on the Billboard 200 charts. The album, along with a 1997 biopic starring Jennifer Lopez as Selena, further publicized Selena's Tejano roots.