The importance of print media is that it creates engagement and adds credibility. Print media can also provide a return on investment by creating a lasting image in a consumer's mind.
The importance of print media can be seen through its many forms. Print media is portable, and is available at any time, even when there is no service or power. Many consumers prefer printed material like newspapers and magazines to digital versions. It is visible and accessible?even though sharing digital media is both faster and easier?because there is no need for special keywords or account information to access print media.
Print media is long-lasting; it can't be deleted. It is also seen as being professional, and that professionalism allows for print media to achieve a credibility that is difficult to achieve in digital media. Consumers also have more trust in print media over digital media, as of 2015. Print media can be informative, as it allows companies that want to push a sale onto potential customers to do so in a variety of printed forms, such as brochures and color sales fliers. Print media also helps a company build its image, because lasting photographs of the product or service the business offers can enhance the consumer's impression of the product.