Some of the most iconic McDonald's television ads aired during the Super Bowl include Larry Bird and Michael Jordan playing H-O-R-S-E for a Big Mac and fries, a later iteration of the same ad with LeBron James and Dwight Hoard, the unveiling of the McDonald's "Pay with Lovin''' campaign, and the dinosaur doing tricks for McDonald's foods. The oldest of these ads first aired in 1993 while the most recent "Pay With Lovin''' ad aired in 2015.
Possibly the most iconic and well known McDonald's advertisements featured Larry Bird and Michael Jordan engaged in a basketball shootout for a Big Mac. The original ad aired in 1993, with a reprisal of the advertisement run in 2012 featuring contemporary players Lebron James and Dwight Howard. As the younger players engage in a slam dunk contest, Larry Bird grabs the McDonald's bag for which they were playing and eats the food.
During the 1996 Super Bowl, McDonald's aired an ad with a animated fossil dinosaur performing various tricks for McDonald's fries and other food. McDonald's did not air Super Bowl ads for several years before airing the"'Pay with Lovin'" campaign featuring acts of kindness and shows of affection by customers and employees in lieu of cash payment.