One iconic health care commercial in the United States is United Healthcare's "Our Song." It is a 60-second spot by the Leo Burnett agency, featuring a middle-aged couple attempting to re-enact the famous Jennifer Grey and Patrick Swayze scene in "Dirty Dancing," in which Swayze lifts Grey above his head. The husband hesitates, thus creating an injury, resulting in contacting United's Virtual Doctor service. "I came in too hot," the wife explains to the doctor in the ad's memorable punchline.Continue Reading
While United Healthcare's "Our Song" is known across the country, many of the best health care commercials are only aired in the regions they serve. One such chuckle-producing ad portrays a man unloading his own state-of-the-art medical equipment for at-home use, only to watch it roll out of its crate and hit a car across the street. Providence Medical Center comes to the rescue by suggesting that, instead of purchasing the latest medical technology, customers can instead rely on theirs.
While some funny ads are seen as iconic, so too are many of the national and regional ads that tug at the heartstrings. One typical advertisement by Hurley Medical Center features some of the children that the center has restored to health. Another touching advertisement by Kaiser Permanente features a young woman whose life has been given back to her after the hospital helped her to beat cancer.Learn more about Art & Literature