The Hub Network was a cable television channel marketed to children and parents. The network was a joint venture between Discovery Communications, Inc. and toymaker Hasbro. The Hub Network, also known as The Hub, was launched on October 10, 2010 and re-branded as Discovery Family in 2014.
The original channel was launched in 1996 as Discovery Kids. The Hub Network's programming included My Little Pony: Friendship Is Magic and Transformers: Prime. Due to the Hub Network's struggles in its competition with established children's networks Nickelodeon and the Disney Channel, it was re-branded as Discovery Family after Discovery purchased 10 percent of Hasbro's stake in the network.