WZZM 13 TV was founded by western Michigan telecasters and came on air on Nov. 1, 1962. After the first 20 minutes of broadcasting, the channel went off air due to the failure of the first of two transmitter tubes. The channel resumed following an interruption of nearly 10 minutes. With around 65 staff members, the station ran its live broadcast from a banquet room turned studio in the Pantlind Hotel.
WZZM 13 started with live programs such as “Shirley’s Show,” “This Morning with Bud Lindeman” and a daily 15-minute newscast at 11 p.m., which featured news, weather and sports. The “Eyewitness News” on WZZM 13 introduced professional meteorologists following the installation of the first computerized color weather radar in western Michigan. In August 1971, the station moved to a new studio at Three Mile Road in Walker, with President Gerald R. Ford, then a congressman, presiding over the dedication ceremonies. In 1978, Wometco Enterprises purchased WZZM 13.
The United Press International awarded Michigan’s “News Station of the Year” award to WZZM 13 for six consecutive years from 1980 to 1985. In January 1997, the Gannett Company took over the operations of the station. WZZM 13 strives to serve the local community with quality news, information and entertainment programming as of 2015.