Prevention magazine was started by J.I. Rodale in 1950. The purpose of the magazine is to educate individuals about ways to prevent disease instead of seeking a cure after developing an illness. The brand expanded beyond the magazine, including a website, books, digital media and international editions. The first issue of Prevention, which was completely about polio, attracted 50,000 subscribers.
In addition to publishing Prevention magazine, Rodale Inc. has published several books, including "The South Beach Diet," "Wheat Belly" and "Picture Perfect Weight Loss." In addition, the company publishes several other magazines, including Men's Health, Rodale's Organic Life, Women's Health and Bicycling.
Rodale Inc. was founded in 1930 by J.I. Rodale. In 1942, he published his first magazine, known today as Organic Gardening. This magazine focuses on educating individuals about natural ways to improve soil quality and grow healthier food. J.I. practiced his growing methods on his 60-acre farm in Pennsylvania, which is home to the Working Tree Center. J.I.'s ideas and methods have gained him recognition as the father of America's organic movement.
Rodale's is a privately held company that has become a world leader in providing health and wellness information. The company has also launched an e-commerce platform that focuses on offering products that are sourced responsibly.