What Is the History of Pennysaver?


Quick Answer

PennySaver was originally established in Huntington Beach, California, in 1962 by Bob DeMarco as an advertising publication for local businesses. The business was bought by Harte-Hanks in 1973 and moved its operations to Brea in 1981. OpenGate Capital purchased PennySaver in 2013, and the publication went out of business in 2015, abruptly laying off workers and shutting down operations without notice.

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Full Answer

PennySaver was a direct-mail publication with 780 local editions, mailing to millions of citizens weekly. In 2011, PennySaver released the website SaverTime.com as an outlet for local deals, garage sale listings and special coupons. As of December 2015, PennySaverUSA claims that PennySaver plans to return to business.

Since the PennySaver name was never trademarked, other PennySaver publications were established in places such as New York. PennySaver was a well-known publication nationwide, receiving mentions from several pop culture outlets such as "Saturday Night Live" and the movie "Juno."

The central New York Pennysaver is an active online advertisement resource, featuring free advertisements and local directories. The website features advertisement categories such as real estate, child care, farm and employment. PennySaverOnline.com is owned by Snyder Communications based in Norwich. Other companies owned by Snyder Communications include The Evening Sun, The New Berlin Gazette and Circulars Unlimited.

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