Nuts was a weekly British magazine that was published every Tuesday from 2004 to 2014. Along with Zoo, FHM, and Loaded, Nuts belonged to the lad's mags genre of British periodicals that focus on providing the 18-30 year old male demographic with sports analysis, humor and plentiful pictures of famous pin-up models. Lackluster digital sales and plummeting print circulation in 2013 forced the magazine's management team to cease production at the end of April 2014.
Numerous public interest group campaigns from 2010 onward led to the downfall of Nuts, including high-profile efforts such as Object and Lose the Lad Mags. The magazine was removed from the Co-op supermarket chain after its editorial staff refused to sell and distribute the magazine in a modesty bag that would shield its often-raunchy covers from grocery shoppers. This removal from stores was a major problem for the magazine's publisher, IPC Media Inspire, and ultimately led to the demise of the magazine.
Several undiscovered British models, including Lucy Pinder and Nell McAndrew, became nationally famous after posing for glamour shots in Nuts. At the magazine's peak in 2005, its circulation was approximately 306,802 in the United Kingdom. It also routinely outsold its main rival, Zoo, by 20,000 to 30,000 copies a week.