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What is the history of Clipper Magazine in Pennsylvania?

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Quick Answer

Clipper Magazine was founded in 1983 as a single local, four-page campus advertising publication. As of 2015, Clipper Magazine is mailed several times annually in 332 local editions in 27 states, including New York, California and Texas.

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Full Answer

Clipper Magazine is a corporation based in Pennsylvania that produces coupon and advertisement magazines. It was founded by Steve Zuckerman, Ian Ruzow and Bob Zuckerman. As of 2015, Clipper Magazine's readership exceeds 30 million, reaching 28 million American homes with full-colors ads featuring money-saving offers. Each year, its local editions are mailed six to eight times or even more in selected markets, targeting 50,000-120,000 homes per issue. Clipper Magazine's regional editions have a total of 83 versions pre-printed and bound within our 347 local area editions, targeting 150,000 homes per issue.

According to The Media Audit 2010 National Report, the main demographic of Clipper Magazine is female, age 25 to 54, with mid-to-upper household income levels. Also, 75 percent of the magazine's readers keep their magazines for more than two weeks, and 82 percent of them read it two or more times. Moreover, the Clipper company publishes numerous marketing magazines, in addition to its original product. Its subsidiaries include Local Flavor, Mint Magazine, Savvy Shopper, Total Loyalty Solutions and Home & Décor Ideas.

In 2004, Clipper Magazine purchased the naming rights of Clipper Magazine Stadium, home of the Lancaster Barnstormers of the Atlantic League of Professional Baseball, for over ten years.

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