Heloise is the pen name for an American writer, author and speaker specializing in lifestyle tips including consumer issues, travel, home improvement, pets, health and food. Heloise's mother, Eloise Bowles, started a newspaper column in 1959 that the younger Heloise assumed after her mother's death in 1977.
Heloise, whose real name is Ponce Kiah Marchelle Heloise Cruse Evans, took over writing duties for the "Hints From Heloise" syndicated newspaper column upon her mother's death. Before this, she worked with her mother and contributed to the column for several years as Heloise II. Within a few years of its creation, the column appeared in more than 600 newspapers worldwide and became a widely syndicated newspaper column.