Segura Inc. has developed fonts based on the Jack Daniel's bottle, called Jasper, Lynchburg Script and Motlow. These represent the Jack Daniel's logo itself, the font reading "Tennessee Whiskey" and the one used to give information about the distillery, respectively.
According to Segura Inc., the famous "black label" used on the Jack Daniel's bottle dates back to circa 1904; the firm was hired to develop its lettering on the label into full fonts for use on the Jack Daniel's website and other marketing purposes. Each font is named for an important aspect of the brand's history. Lynchburg, Tennessee, is the home of the Jack Daniel Distillery. "Jasper" is the given name of Jack Daniel, and "Motlow" is the last name of his nephew Lem, who later inherited the distillery.