"Fifty Shades of Grey" has offered licensed apparel since 2012, which is available in online retail stores. The merchandise line offers a variety of apparel including t-shirts, hoodies, sleepwear, lingerie and ties. The "Fifty Shades of Grey" line also offers other licensed merchandise such as jewelry and sex toys.
"Fifty Shades of Grey" was written by British author E.L. James, and is the first in a trilogy of books. The erotic romance novel focuses on such topics as bondage and sadomasochism, and gained notoriety for its explicit sex scenes. Kelly Marcel and Sam Taylor-Johnson adapted the first novel into a film, which premiered in February 2015. The book series has sold over 125 million copies worldwide and the film has grossed over $560 million worldwide, as of September 2015.