An event-planning guide typically features guidelines and suggestions regarding planning an event. These guidelines also cover promoting the event, setting up the venue, launching the event and following up with evaluations.
Planning an event includes building the event team, choosing a date and location, budgeting, and planning the event's itinerary. A very important part of the itinerary includes hiring a keynote speaker, whose job is to set the mood and make the event memorable.
Promoting an event includes making phone calls, sending emails, and advertising via social media, public relations, digital means and referrals. Facebook and LinkedIn ads allow event planners to target audiences by narrowing their promotion efforts according to interests, age and other factors.
Setting up the venue requires knowing the ins and outs of the location. Before the event begins, make ample time for a final team meeting. A final run-through irons out any last-minute wrinkles in the agenda checklist. Details such as a stress-free parking flow are important, since the attendees' first impression is made when they park.
Launching an event showcases all the hard work that went into the preparation. During the main event, the event planner must handle real-time issues and keep guests happy while maintaining a calm demeanor. A successful event leads to word-of-mouth marketing, which creates an organic opportunity to grow and create longevity for the event.
Following up after the event involves saying thank you to the team and attendees. The event evaluation looks at attendance, return on investment, promotions and overall satisfaction. Collect video, photos and press to maintain the excitement and relevancy of the event.