Ever After High is a fashion doll line of products that are popular in America. The Ever After High products were introduced to the public by Mattel in July 2013.
Mattel compares this line of fashion dolls and products to the Monster High dolls that are very popular among American girls. The dolls in this line of products are based on fantasy stories and fairy tales that are well known among children. There are several different Ever After High products. These products include dolls, accessories for the dolls, books and games. Another unique feature of Ever After High dolls is that each doll has an online biography that can be accessed for free.