ETV Telugu is a 24-hour satellite channel featuring a wide selection of entertainment, including serial dramas, reality shows, musicals, movies and devotional programs. This channel offers programs in Telugu, the native language of the Indian state of Andhra Pradesh. The channel also broadcasts youth-based shows, promotional events, special events and specials on major local festivals.
ETV Telugu broadcasts serial dramas such as "Aadade Aadharam," "Abhishekam" and "Manasa Mamata." The channel also airs reality shows such as "Dhee Juniors 2," "Extra Jabardasth" and "Star Mahila." Devotional shows on ETV Telugu include "Aradhana," "Bhagavad Gita" and "Subhamastu." The reality show "Padutha Theeyaga" provides a singing platform for young talents from the different districts of the state competing for the "Voice of the District”"title.
The serial drama "Aadade Aadharam" tells the story of a woman who faces ire of her family and society for having spent a night out of her hostel. The comedy show "Jabardasth" sees five different teams competing with each other for a cash prize by performing comedy skits.
The ETV or Eenadu Television is owned by the Ramoji Group, which is the company that owns the Ramoji Film City studio that provides filming locations for several dramas and movies.