Dollar movie theater offer movies for low admission prices by running movies that are no longer playing at regular movie cinemas. The discount theaters draw customers with the low admission prices and profit from high-priced concessions.
Several examples of discount theaters are Bakersfield Movies 6 in Bakersfield, California, The Picture Show in Altamonte Springs, Florida, and The Dollar Movie Theater in Schaumburg, Illinois. Prices of admission range from $1.00 for low attendance matinee shows to $2.50 for the more popular evening showings, but prices vary from theater to theater. A few dollar theaters like The Picture Show offer 3-D movies for the premium price of $3.50, as of July 2015.