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What is Divya Bhaskar?

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Divya Bhaskar is a daily newspaper in the Indian state of Gujarat. It was launched in 2003 amid a focused media campaign to boost initial readership numbers.

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The media campaign was successful, and the first issue of Divya Bhaskar was released on June 23, 2003. It sold approximately 452,000 copies, breaking a world record at the time for most newspapers sold by a new periodical. As of September 2014, it boasts a readership of over 854,000, reaching cites throughout the Gujarat region as well as worldwide readers via an online version. It is a wholly owned subsidiary of the Dainik Bhaskar Group, the largest media company in India.

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