The digital redemption code for UltraViolet movies is located on either a sticker or an insert inside the case of any Blu-ray Disc or DVD marked with the UltraViolet logo. The code is a series of letters and numbers, and it comes with instructions for redemption on the UltraViolet website.
Some online retailers offer the option to link digital media purchases to a personal UltraViolet library at the time of purchase. Alternatively, disc-to-digital conversion services can convert previously purchased physical copies of Blu-ray Discs or DVDs into digital formats that are compatible with the UltraViolet service. Users can stream these converted movies with their UltraViolet accounts.