Dr. Oz first introduced Juice Plus+ on the Oprah show on September 17, 2007. The episode contained information and advice on healthy eating with a main focus on fruits and vegetables.
Juice Plus+ was founded in 1970 by Jay Martin, a former school teacher and current entrepreneur as of 2015. The business is located in Collierville, Tennessee, a suburb of Memphis. Juice Plus+ is a nutrition system based on whole foods. It includes juice powders from a range of 30 different fruits, vegetables and grains. It is one of the most heavily researched nutritional supplements and comes in the form of chewables, capsules and gummies.