As the parent network of "The Young and the Restless," CBS did allocate funds in its programming budget to at least partially fund the soap opera. The show was also partially funded by sponsors, such as Procter & Gamble, the company that invented soap operas.
All networks have a programming budget that funds the programs that each chooses to air. The amount of a programming varies by program and is dependent upon the popularity of the show. The more popular a program is, the more money it is allocated. When the programming budget does not cover the costs to make a program, it is sometimes necessary to include sponsors that are willing to invest additional funds into the production of the program in exchange for premiums such as prime advertising or product placement. When the return for either the network or the sponsors is no longer significant due to a lack of audience appeal, shows are canceled, meaning that the network will no longer pay to feature the program as part of its lineup.