Find the dates for upcoming occurrences of the week-long Sturgis, South Dakota, Motorcycle Rally by visiting the official website for the rally, SturgisMotorcycleRally.com. Sites such as Sturgis.com, BuffaloChip.com and TravelSouthDakota.com also contain information about the dates of the rally along with details about special events and guest appearances.
As of 2015, SturgisMotorcycleRally.com contains a counter at the top of the site that tracks the number of days, hours, minutes and seconds until the next rally. It also includes a section dedicated to information about future rallies, such as weather predictions, temporary jobs for the rally, advertising information and the scheduled dates. The page includes the dates for the current year and the next few years, along with a description of how the organizers choose the official dates.
The first Sturgis Motorcycle Rally was held from August 12 through 14, 1938. The organizers chose these dates simply because they did not interfere with any other previously scheduled community events. During that era, the Midwest faced severe economic hardships due to the Great Depression, and thus regional events were important for boosting local economies and for stimulating the morale of the residents. Over time, the first full week of August became the "official dates" for the rally.