The 2015 Daytona Bike Week took place from March 6 to March 15. The event is usually scheduled for the first full week in March and is centered on the Main Street area of Daytona.
About 500,000 people are estimated to attend Daytona Bike Week each year over the course of the event's 10 days. The 2015 event was the 74th time it had been held.
Harley-Davidson was named the official motorcycle of the 2015 event. Other corporate sponsors of the event included Budweiser, Geico, Hilton, Amsoil and RAM.
Some examples of activities at the event included races, group rides, wet t-shirt contests and live music.