Zee Marathi is an Indian TV Channel that telecasts shows in the language of the Indian state of Maharashtra, Marathi. It covers a wide variety of genres that cater to the local public, entertaining and educating them.
Zee Marathi was originally launched in 1999 as Alpha Marathi but went through a name transformation in 2004 to its present moniker. It covers Marathi entertainment by providing programs such as daily soaps, game shows, cookery, talk and travel shows, Marathi movies and reality shows to name a few. Its core belief is to embody Marathi culture and beliefs while progressing towards a better world.