Clipper Magazine is a local advertising publication that sends consumers money-saving offers via mail and email. According to Clipper Magazine, the focus on creating good design is what entices consumers to browse through the magazine and view its ads and coupons.
Types of advertising and coupons found in Clipper Magazine include promotions for local restaurants, retail stores, medical and dental offices, and home improvement businesses. Other featured businesses include car dealerships, gyms and specialty stores.
Founded in 1983 by Steve Zuckerman, Ian Ruzow and Bob Zuckerman, Clipper Magazine focuses on local and regional advertising. Although it started as a university campus publication, Clipper Magazine has now expanded to 349 local publications in 28 different states. It also runs various subsidiaries such as Local Flavor, Paper Mint, The Menu Company and Spencer Advertising.
Citing various statistics, Clipper Magazine claims to give products more and better exposure in the market than its competitors. For example, the website states that 82 percent of readers read the magazine one or two times, and that 91 percent of Clipper readers use three or more coupons per issue. It also states that 75 percent of readers keep their magazines for more than two weeks. Clipper Magazine claims this allows advertisements to garner repeat exposure within the home.