The YouTube channel "Bratayley" was given its name by combining the word "brat" with "Hayley," one of the three children featured in the vlog. The channel was originally created only for Hayley, but has since grown to include her siblings Caleb and Annie.
Bratayley was started Dec. 30, 2010, and has gained over 1.2 million followers and over 800 million views, as of July 2015. The first blog was titled, "Who Fell Asleep During Their First Movie" and featured a 2-year-old Hayley, a 6-year-old Annie, and an 8-year-old Caleb. Since then, their content has consisted of near-daily vlogs posted at 7:00 p.m. Eastern time and featuring one of the three siblings. Their parents are Katie and Billy, but the family's last name has been kept private aside from the last initial, "L." The family's pets are also sometimes featured in videos.
Since its inception, four other channels have been added: "Acroanna," which consists of Anna's gymnastics videos; "BlazeNoutlaws," featuring Caleb's Minecraft or other video content; "TruthPlusDare," a version of the popular children's party game where viewers send in one "truth" and one "dare" for the siblings to complete; and "OMMyGoshTV," in which each video contains a theme and one viewer gets a shout-out for guessing it correctly in the video's comments.