Celebs such as Gwyneth Paltrow, Jennifer Garner and Demi Lovato often appear in public sans makeup. Lovato has even started a social media campaign called #NoMakeupMondays to encourage girls to be comfortable in their own skin and regularly posts selfies of her au naturel look.
Lovato also appeared in a January 2015 spread for Allure magazine with very minimal makeup. Other celebrities who are often spotted by the paparazzi without makeup include Emma Stone, Kirsten Dunst, Britney Spears, and Hilary Duff. With a popularity of body-positive celebrities, it's becoming less taboo to appear in public or on social media without makeup.