By watching the specific show for which commercial time has been paid, an advertiser can tell if a certain commercial has been aired. Alternatively, the advertiser can hire a professional tracking company to track the specific number of time and periods during which the commercial airs.
In some cases, advertisers pay for specific commercial time and can easily track their commercials. However, other advertisers may prefer not to pay for a specific commercial time, since the station may give them a discount for allowing it more flexibility to fill in their schedule. If the advertiser has not paid for the commercial time of a specific show, he can determine the time frame within which the commercial is aired based on the type, use and brand being advertised during the commercial. For instance, adult-oriented products are likely to air during prime time, while children-centered products may air during after school hours, from 2 p.m. to 4 p.m. They can then set their DVR or VCR to record the program during which the commercial is most likely to air.
For more accurate dates, times, places and programs during which a commercial airs, one may hire a television commercial tracking service company. There are several such companies, such a Competitrack, Ispot.tv and Calltrax Plus. Compare their services and prices and choose the one which best suits your needs and budget. It is advisable to get the agreement with the service provider in writing to ensure delivery of the service as requested.