There are many types of entertainment agents and agencies available to promote artists that can be found using online resources such as Literary-Agents.com or by posting a profile on websites that agents use to discover artists such as MusiciansContact.com. Agents can charge up-front fees or earn up to 50 percent commission from the artists' work, depending on the services the agent provides and the agencies' predetermined contract.
With the artists' specific needs in mind, research agents that will meet the needs at a price that can be negotiated. In addition, do research on the agent. A good agent is someone who meshes with the artist not only in regard to the product but also in personality and mindset, understanding both the art and the artist. A great agent will promote an artist's brand in a way that will keep him relevant for a long span of time.
A good agency will spend time and money promoting an artist, but self-promotion can greatly assist with acquiring a higher caliber agency. Artists with experience, a track record or presence in the field can obtain better referrals, which some agencies rely upon when representing an artist. Most talent comes by way of referral, according to APhotoEditor.com.