People who buy old magazines include magazine collectors, fans of celebrities and collectors of old advertisements. Old magazines are also popular gifts for birthdays, anniversaries and graduations.
Many magazine collectors buy entire runs of old magazines or choose magazines devoted to specific topics to enhance their collections. Old magazines featuring celebrities sell well, especially those with pictures and articles about musicians, such as the Beatles or the Grateful Dead, or sports stars, such as Michael Jordan or Vince Lombardi. Full-page ads from old magazines can be cut out and sold separately to collectors on online auction sites. In addition, researchers often buy old magazines to use in their work.