BMG Music Service ceased operations in June 2009 and no longer offers 12 CDs for the price of one. The service stopped admitting new subscribers in December 2008, terminating operations completely six months later.
BMG and rival Columbia House were both major music services during the 1990s and early 2000s, offering consumers easy access to cheap music in the pre-Internet era. BMG was able to cut costs by pressing its own CDs cheaply and making creative use of licensing laws to avoid paying major fees to record labels. The company’s negative option billing arrangement, which charged club members for a new CD each month unless they explicitly refused the offer, was another large source of income. However, the rise of digital music spelled the end of BMG’s discount CD services, and the company became less profitable throughout the 2000s.