The average length of a Verizon television commercial is 30 seconds as of 2016. Of the 22 current Verizon commercials, two are 15 seconds long, and two are a minute long. The remaining commercials are all 30 seconds in length.
Verizon tends to incorporate comedic and pop culture themes into its commercial advertising. It uses spokespeople from sports and movies, as well as created characters. As of 2016, Verizon has commercials featuring Star Wars, Luke McCown, J.J. Watt, Sylvester James Gates Jr. and Drew Brees. Many commercials depict breakdown scenarios, such as too many people trying to fit through a door or cutting off the air to a scuba diver. Each short commercial contains an independent storyline.