How Do You Find Advertising Prices for Radio Stations?

How Do You Find Advertising Prices for Radio Stations?

To find advertising prices for a radio station, contact a sales associate at the radio station and request the station's rate card. Radio station advertising costs depend on a number of factors, including audience demographics, time of day and time of year.

A radio advertisement through a station with an audience demographic of 24- to 54-year-olds, during rush hour, is much costlier than an advertisement through a station with an older audience during off peak hours, explains Fit Small Business. Similarly, advertisements during the holiday season may cost more than during other times of the year. It is, however, possible to negotiate the price of advertising. Start with the provided rate, and ask about any available discounts.