A customer is one of the most important people in your lives when you work in customer relations or customer service. Their needs are of the utmost importance on a daily basis. Customers can mean either a raise and promotion, or possible demotion and even termination from your place of employment. The golden rule when dealing with customers is "The customer is always right". You have to make sure
. you please the customer at all times and provide them with excellent service so they will want to return to your place of business again. By making the customers happy you can in turn get new customers by word of mouth on the part of the ones you pleased. New customers will mean more income for you. So in conclusion, a customer can mean a promotion, demotion, income, loss of wages, and satisfaction. The one thing to remember is it is always very important to please the customer so they will return.