Ambit Energy is a retail energy provider based in northern Texas. The company was founded in 2006 at a Potbelly restaurant location in Addison, Texas. Ambit was founded by Chris Chambless and Jere W. Thompson. By 2008 Ambit Energy was recording revenues in the $200 million range. In 2009 the company had increased to a revenue of $325 million. Ambit Energy continues to grow and has been recognized
. as one of the top companies to work at multiple years in a row and was named "America's Fastest-Growing Private Company" by Inc. magazine in 2010.The marketing model of the company is often brought into question for the "Ambit Energy Scam". Ambit Energy is a member of the Direct Selling Association. This system is similar in many ways to a multi-level marketing setup because it pays a commission based on the sales its distributors make. Many people have used the system to great success and made very large incomes as a result. The areas where Ambit Energy's model differentiates from the standard pay model are where the scam debate comes from.With a multi-level marketing system there is no limit to the income potential of those involved. A normal pay model would have an income cap on how much an employee is expected to make. If the income cap is $50,000 then an employee with that job would be expected to make up to $50,000 and at least something in a similar range. With a multi-level marketing system an employee makes as much as the commission on their sales warrants. This sounds good at first since it means the employee is only limited by their sales potential. In reality it means that if the employee is unable to make sales, or unable to keep up sales numbers, they will make nothing. In these types of models 97% of the employees fail. It is simply not as easy as it appears, or is advertised as being. A person must be good at marketing and building a network of people below them on the multi-level system to be successful. More reference links: http://ww2.ambitenergy.com/ http://businessproonline.com/opportunity-reviews-2/ambit-energy-fraud/